I wanted to provide a little more context to who I am and what, I believe, makes me qualified to teach and guide you to plan your own wedding day.
I’ve always been a bit of a go-getter and have rarely settled for the well-trodden path. I was a conscientious student and loved to learn anything new, my mind was always buzzing with creative ideas so you would often find me drawing, painting or writing some weirdly fantastical story.
School was great but as I got older my thirst for more grew stronger, I still wanted to learn, but I also wanted to be ‘doing’. I wanted to be out there in the real world putting all this learning into practice. I went to college to study A-Levels but quickly grew tired of ‘establishment rules’. I researched how I could still get these qualifications AND the real-world experience I so craved, long before we had internet on tap. I found the solution and quit college, I enrolled in an open learning course and started working for various entrepreneurial businesses. This experience blew my mind and empowered me so much, I learnt an incredible amount about people, life and success during those early years. While all my friends were boozing their way through college and university I was gaining the much coveted ‘practical experience’ required to be a success in the world of business. Oh and I added on a degree to those home-study A-Levels too.
Fast-forward a few years and I had an incredible job with a marketing agency working on amazing corporate projects. I traveled to beautiful European Cities with my work and picked up several awards along the way. But something continued to niggle me. Whilst I knew I was doing a fantastic job, the creativity just wasn’t there for me and this left me feeling quite unfulfilled in my work. Which did not sit well with me, at all.
So I spent a little time soul-searching what this meant for me, taking time to explore who I was and what I loved to do.
This soul searching, and other coincidental life events, lead to me leaving my job. I had no idea what I was going to do next which felt really uncomfortable. So I remembered back to my 17 year old self, the one who had all that fire and ambition to do things her own way and this is when the idea came to me.
The element of all my jobs that I loved the most was planning events. There was just something so tangible and creative about taking the seed of an idea, working out all the logistics behind it and then making it happen. Thing is, planning corporate events had become so – BORING. Nobody cared what you did for them, all they cared about was the bottom line and keeping their bosses happy. At the same time as coming to this realisation I was helping a couple of my friends plan their weddings. And even though I knew how to plan an event with my eyes closed, planning a wedding was a whole new ballgame and one that seemed quite confusing and overwhelming – YES even for an event planner. But what it did have in abundance was opportunity: the chance to be creative, to start with a blank slate and literally write your own rules and do your own thing. If you had the confidence to do so that is, and if you were willing to navigate the often treacherous waters of family politics and the myriad of opinions people throw at you once you have that ring on your finger.
I started to write a blog about it all back in 2010, about my own approach to planning weddings and how I wanted to do something fresh and different, with a focus on inspired design details and doing what felt right in your soul. The ideas were pouring out of me, I shared them online and started designing mood-boards of the types of weddings I really wanted to plan. People reacted, they felt connected to my words and approach, and before long I was being asked to plan weddings for people other than just my friends. I started to get clients, real paying clients.
In those early days I really didn’t know where that spark of an idea would take me, there were very few wedding planners in the UK that focused on the design and styling of an event, they tended to be traditional planners who managed logistics for you but little else. So I was learning as I went along and I hustled – hard. I spent days and nights learning everything I could about the industry, I networked, I collaborated, I styled photoshoots so I could try out my creative ideas and I tested, tested, tested everything a million times over so I could get it perfect for my clients wedding days.
Through my wedding planning business: Pocketful of Dreams, I have now worked with over 50 international couples to plan epic weddings. I’ve been named a game-changer and innovator in the wedding industry and one of the UK’s best wedding planners. I have been featured in the Huffington Post, Vogue, Glamour, Style Me Pretty, Green Wedding Shoes, Love My Dress and almost every major wedding blog.
I still pinch myself when I say this is what I do, that this is what I created from the very seed of an idea. I’ve worked with some truly incredible people, from spectacular wedding venues and brands to my awesome couples who never cease to amaze me with their sense of adventure and love of life. I continue to be inspired and motivated by the people I meet along my journey and I continue to hustle and learn so I can grow.
This continual development and my experience of working with all of these incredible couples is what has given me my perspective on planning weddings, it’s definitely not something you can learn in a book or magazine. It’s true, real-world, real-life experience. The ups and the downs, the good, bad and ugly (yes there is some of that too – but not much!). I know how to create a memorable and authentic, truly meaningful and awesome wedding day, and I know that the journey to getting there isn’t paved with gold either. But I do know, that you don’t have to waste time, energy or money figuring it all out for yourself, I’ve spent years learning, testing, refining and absorbing all of this knowledge. Now I’m delighted to be able to share it with you, and to be the guiding hand who will help you get to where you want to be.
WEDPLANOLOGY is open now
If you’re ready to take massive action and join our tribe of fearless brides-to-be then now is the time. Wedplanology is only open for enrolment for a few short weeks through to Feb 2017. We run the course live over 8-weeks (Feb – April 2017) with weekly training calls where you can dial-in and ask questions. You will get instant access to the membership site from the moment you enrol, so you can get started with the orientation pack and set yourself up for success. Each week will be a new module with video training, workbooks, worksheets, plus extra resources and tools to help you plan your day.